How can I learn SEO and outperform my competitors in Google?
Do not follow the theories
Do try SEO yourself. Learning by doing SEO
Go out and do competitive research
What can you learn?
Using software to learn about competitors

What does Google say about backlink importance?
Why are links so important?
How can I convince my client that organic search, SEO and links are important?
How can I convince my client on ongoing link audits?

Should I do a full backlink audit?
How have link audits changed in Link Detox recently?
How often should you do a backlink audit?
What has changed with Real Time Penguin?