How can I learn SEO and outperform my competitors in Google?
Do not follow the theories
Do try SEO yourself. Learning by doing SEO
Go out and do competitive research
What can you learn?
Using software to learn about competitors
About this podcast
Christoph C. Cemper is a well-known and distinguished expert in SEO who started link building for clients in 2003, building the LinkResearchTools since 2006 and marketing it as SaaS product since 2009. When the famous Google Penguin update changed the rules of SEO in 2012, Christoph started Link Detox, software for finding links that pose a risk in a website’s backlink profile. He introduced ongoing link audits and risk management to the market in early 2011.