Cemper's Link Building and SEO Podcast

Cemper's Link Building and SEO Podcast

The best of Cemper's webinars on Links, Link Audit and Link Building

Transcript

Back to episode

00:00:00: Music.

00:00:13: Okay.

00:00:15: Harris Crystal Campo from the linkresearchtools again been doing SEO and Link building since 2003 and I want can you to my link building podcast.

00:00:26: Who is the first and most important question are backlinks still important.

00:00:32: And the short answer is yes of course the Logo answers.

00:00:37: This has been going on and on and on and I'm sure you heard about these SEO it's sad stories from people that say it doesn't work anymore because it got harder.

00:00:47: The same is true for basically everything for everything Dollar Tree that includes link building that include social that was email marketing you can't imagine how many times I heard this and it's totally wrong.

00:01:00: Give me Google sign in to does the 16 multiple times you know from an engineer call D'Andre from Jungle and from Gary in this that backlinks are.

00:01:09: Effect Gary in October 2016 said the drinking without legs is really really hard not a possible but really really how.

00:01:18: A disco's back to a question that you know people often buy the Popcorn Las Vegas.

00:01:23: The funny thing is that you don't weeks later people are still question that on Twitter.

00:01:29: Oh. Yeah I'm sure you need to eat early so what he got back with his know the extent links to enter the links not so much to what he actually said is confirming just,

00:01:40: what engineers said into the 16th 12 links it called are the number one ranking factors oh my God what else that's what the web is about.

00:01:50: So can Google work without the link no so why are links really important.

00:02:01: Links are important because they are the web they are the innovation of the web 1989 actually.

00:02:09: The big innovation was to add hyperlinks to hypermedia hypertext in a hypermedia being video.

00:02:16: That was it that's the web that's the internet does follow follow travel script Link in a plane or whatever that idea of going from one place to the other by clicking something that is called a link that's the web,

00:02:31: I just won't go away for the next question is how can I convince my client the backpacks are important.

00:02:39: And this is a tough game I get it backlinks link building a link audits are a lot of work,

00:02:47: does this about the weapons about some client naturally,

00:02:51: try to not do it because it cost money because it's time cuz it's at fault it's complex to understand and there's a lot of talk going on that you know you can get away with riding good, Nintendo links will come,

00:03:05: that has being,

00:03:06: that missed for years and unless you at an industry with no competitors with only poor call that you will not drink without the called the.

00:03:16: This is what your client needs to understand of course if your client is in a very very exotic nice,

00:03:21: the meet you don't need a lot of links but here's the thing data helps you prove it.

00:03:30: Just threw a competitive research to a competitive analysis of what the others have and then showed it to the client and immediately and he will say oh let's do it that soon is now.

00:03:46: And of course that the next questions often I convince my client ongoing link audits already poor thing to do and.

00:03:56: Well this somehow connects to the other question you don't how to convince the client that we doing link building at all,

00:04:05: in the first place here's the thing link building only works if it's done on an ongoing basis the link velocity is important it's important that Google season ongoing Trend in your link,

00:04:18: you don't get millions of things in one day and then do nothing for the next 10 years that's not how it works are the same is true for link audits.

00:04:26: When you engage in ongoing link building can paint when you do Outreach to get links for your coffin marketing campaigns that,

00:04:36: you do this on an ongoing basis the same is true for the web it develops on an ongoing basis so.

00:04:45: Anytime anyone could link and use toxic links to shoot at your.

00:04:52: Which could cause a penalty if you don't do an ongoing audit of what you're backing profile looks like whatever you do.

00:05:00: Might work or not work and I have to ask these questions what people say or why did this and this and that this and that change I asked to changes in your back into say no.

00:05:14: I did look at that for you so that's why.

00:05:19: You cannot not look at the backlinks and this is what is true for Google or any other search engine and of course for any search engine Optimizer for any online marketer.

00:05:30: And when you look at this and see that contains off of Outreach for.

00:05:38: Link building and ongoing thing that link audits naturally is an ongoing thing as well you can't do one without the other.

00:05:46: You could but then you basically client right and another reason being,

00:05:54: Uncle link audits important so you can do a,

00:05:57: Link Wray simulation we have the link opportunity ready to what we can simulate the race cavitation you link so before you would even trip about it before you get into trouble we could say if an egg is good or bad,

00:06:12: for exe building link but this is only possible with ongoing link audits get it.

00:06:18: All right that's it for today my name is Christoph camper I wish you a wonderful day and I'll see you at the next show thank you very much bye bye.

00:06:27: Music.

About this podcast

Christoph C. Cemper is a well-known and distinguished expert in SEO who started link building for clients in 2003, building the LinkResearchTools since 2006 and marketing it as SaaS product since 2009. When the famous Google Penguin update changed the rules of SEO in 2012, Christoph started Link Detox, software for finding links that pose a risk in a website’s backlink profile. He introduced ongoing link audits and risk management to the market in early 2011.

by Christoph C. Cemper

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